For the real estate owner brand is always a strategic matter。 The life cycle of a real estate is long, so it is important to the owner to take care of the functionality and value stability of the real estate throughout the life cycle。
Therealestateownerhasseveralstrategicchoicestobuildupabrand。Theownermaybuildupthebrandforanindividualrealestate,entityofrealestates,someservicerelatedtotherealestate,serviceentity,ownperformance,orsomecharacteroftherealestate( eoperatingenvironmentoffered)。
Therealestateowner’sbrandmayalsobetoofferbrandsproducedbyotherparties。