The market of Full Independent Tour tends to be much hot in Beijing。
The upcoming 2008 Olympic game will also greatly promote the development of Full Independent Tour。
Yet, established as the Beijing’s focused traveling hub, Beijing Hub of Tour Dispatch, since its inception, does not have an optimistic business operation。
In regard to the outcomes of the survey research to tourist, on-spot investigation and relevant references, this paper demonstrates a range of factors contributing towards the marketing of Beijing Hub of Tour Dispatch based upon 4C theorem。
The existing problems in marketing are analyzed and related measures are being proposed, in providing the assistance for its future business development。
。