The purpose of this document is to share the new process for custom artwork orders which will serve to identify, source, and easily procure custom artwork for new and existing stores。
Adherence to the new process will provide Store Development cross‐functional teams’ visibility to and alignment on store costs, development scope, and production timelines。
The completed Artwork Custom Order Forms will create an archive or library of custom projects to be referenced on the Store Design Share Point Site, which will inform of commonalities among custom orders which in turn will help in developing standards and negotiating pricing structures。
Until recently, the majority of artwork, community boards and other printed in‐store graphics produced for Starbucks were produced from standard SKU’s。
These products were designed, developed, and prototyped prior to being released to the field, which meant at the time of order no design was necessary。
Customized artwork was created by exception, not as a rule。Today, with the increased availability of proprietary images, the incorporation of Shared Planet messaging, and the drive to create store environments that are locally relevant and non‐ubiquitous, custom ordering has become much more prevalent and created the need for a process to support the ordering of it。
This document provides and overview of custom artwork orders vs standard artwork orders and explains step by step the process for requesting estimates to ordering the artwork。
To assess the eligibility of your project for custom artwork, please refer to the recently released Global Project Stratification Matrix。