Subtopic2:CatalogandnewsletterimprovementSubtopic3:Moreefficientregionalmarketsupport1。Concerningthefiniteresourcesandeffectiveness,themostimportanttoolsA ,radioad,productleaflet,shop-in-shop,salespromotionandproducttraining。
(productcataloguesarethetheirbasicrequirement)2。Trainingisasuperimportantsupportneeded。ThetargetgroupisADsalesandtheirdownstreamclients。
Productknowledgeisthekeytopicoftraining。3。ADsneedaneasyandregularwayofcommunicationwithBOSCH。TheysuggestBOSCHsetupaspecialemailcontact。
4。ThepositivelyimpressiveRMSactivitiesfromBOSC ,2003wiperbladepromotion,2004YitrumKEpromotion(displayasincentive)。ThenegativelyimpressiveRMSactivitiesare2004wiperbladepromotion。
5。Thepositivelyimpressivemarketingactivitiesfromcompetito 。